- The cover letter should be treated as your personal marketing literature; it introduces
you, your CV and is your first chance to make a good impression. Avoid 'Sir' or
'Madam' and address to the relevant contact if possible.
- If you're replying to a job advert, say so, and include the job title, reference
number and where/when you saw it.
- The content should be brief, structured and should avoid repetition of information
covered in your CV. Outline your current situation, why you're seeking a change
and why you're interested in working for the company. Highlight your transferable
skills achievements and versatility.
Finally, make sure you have included any requested information, including expected
or current salary and benefits.